Welcome to the Advertising Guide for SchoolTree.org
We are excited for the opportunity to introduce your company to our visitors. Each month SchoolTree.org receives over 350,000 unique visitors and over 1 million page views. Although our site is dealing with public schools and other educational resources across the United States, our visitors are a very diverse crowd. The majority of our visitors are members of one of the following groups:
School Teachers and Administrators - This includes both teachers and administrators looking for information about a school where they currently work, as well as teachers and administrators.
Parents - This includes parents looking for information about local schools where their kids currently attend as well as parents who are looking to move to a new area and are researching information about the schools in that area.
Students - Much like the parents above, these students include current students as well as students who are moving to a new area.
Previous Students - These include alumni who are looking for information about a school that they used to attend, such as those looking for information about class reunions.
Others - We have many other visitors on our site including those doing research on public education either because they offer products and services to the education market or for other research purposes.
Types of Advertising Available:
300x250 Graphic Ads - These ads are shown in 3 different spots on the right column of the site. They are run in a rotation of no more than 3 ads so your ad will show on every page in the target state/county and would rotate between the top, middle, and bottom ad spots.
Text Ads - Text ads are shown near the bottom of the right column. There are 1 text ads shown on each page of the website. They are run in a rotation of no more than 3 ads, so if you purchased a text link it would be shown on at least 1/3 of all the pages viewed in the state or county you purchased. It is possible that you would receive more impressions than just the 1/3 if we have not sold the maximum ads in your geographical area, but we guarantee no less than 1/3 of pages viewed.
Advertising Targeting Available:
Target your add to a specific county - You can pick any one or more counties in the United States.
Target your add to a specific state - You can pick any one or more states in the United States.